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CRM Manager (m/f/d)
Hamburg
Aktualität: 10.06.2021

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10.06.2021, InnoGames GmbH
Hamburg
CRM Manager (m/f/d)
Extend and refine our suite of manual and automated CRM communications by concepting, implementing and analyzing new campaigns Communicate with our players via multiple channels (such as in-game pop-ups, e-mails and push notifications) to optimize their game experience and make them smart offers based on their current needs Define A/B tests to verify your campaign ideas, monitor their performance and draw conclusions by analyzing the results Manage a variety of stakeholders in an interdisciplinary environment and coordinate your topics across departments, including product managers, developers and artists Shape the future of CRM with us, e.g. by extending our in-house campaign management tools with new features and by unlocking the potentials of AI for our campaign setups
A degree or similar that fits the advertised role, e.g. Business Administration or Communication Studies, is a plus You enjoy coming up with texts and design ideas for original, effective communications Analytical thinking. You have a data-driven mindset. You diligently monitor the performance of your campaigns and understand key performance indicators. You're eager to structure and analyze data using Excel and to draw concise conclusions Games affinity. You love online / mobile games and you're familiar with the games industry Communication skills. You communicate confidently in both German and English. You maintain a steady exchange with stakeholders and can integrate well into a team Result orientation. You work in an independent, pragmatic and focused way Professional experience in the CRM space is a plus, but not a requirement. We welcome entry-level applications provided that the above criteria are met

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